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Movement inc

Get personalized coaching, community, and the best gym under one roof or online.

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How you move, your injury history and other factors help us shape our coaching choices.

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Train at one of the best equipped strength and conditioning facilities in India.

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Get stronger in a space you are comfortable in – at home, in your gym or in a park.

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Featured reads

A rotating handful from the writing. Changes through the week.

The last hour of coaching

There will be a final coaching hour someday. A last cue for a last client. The thought terrifies me more than death.

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Brands, methods, activities, outcomes

Most people start with the brand and never ask the right question. Start with the outcome and work your way up.

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Accidental hypertrophy

A transformation interview with a chimp. On figs, termites, throwing faeces for shoulder strength, and ten hours of sleep.

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Read & explore

Latest from the blog

Wishful thinking in a bottle

A berberine ad promises a flat stomach in three months. What the capsule actually does, and why without the basics it is a rounding error.

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Degrees don't excuse bad claims

A dentist ranking exercises, an ortho defending PRP with 'it helped my patient'. Every claim needs evidence, whatever you majored in.

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A tighter budget than our parents

Even a return to 1970s snacking wouldn't fit our lower activity; our plates have to look different now.

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Movement guides

Spoilt for load: a field guide to free weights

Sorted not by brand but by where the mass sits relative to your hand — five positions, from the classic dumbbell to centermass bells and long-lever maces, and what each is good at.

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Protein decisions

A practical guide to hitting 70–80 g of protein a day, whatever you eat — from full omnivore to plant-only — using DIAAS and leucine to choose well.

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Muscle matters

All muscle isn’t built the same. What Type 1, 2A and 2X fibres are each good at, why size doesn’t equal power, and how training and genetics shape the muscle you carry.

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Hunger is ridiculously complex

Hunger isn't willpower — it's hormones and habit. Ghrelin, leptin, the gut's brakes, and why cutting calories makes your body protest a broken pattern rather than a real shortage.

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Equipment

Sixty-two hand-crafted pieces of equipment, designed in-house in Madras.

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See the equipment