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Brands, methods, activities, outcomes
Most people start with the brand and never ask the right question. Start with the outcome and work your way up.
Published
by Adarsh Gopal
The launch of a Pilates brand by Tendulkar’s daughter raises some interesting questions.
Do consumers of fitness and wellness services understand the distinction between brands, exercises, outcomes and adaptations?
Category A Here are brands:
- Pilates
- Hyrox
- Crossfit
- Ironman
- Yoga
- Orangetheory
- Metabolic conditoning
Category B Here are categories of training based on outcomes you want to achieve. You can mix and match stuff from C to achieve all the outcomes associated with the categories below:
- Bodybuilding
- Powerlifting
- Strongman training
- Power or speed based training
- Improve tolerance for staying in lengthened positions with or without load
- Improve tolerance for staying in shortened positions with or without load
- Improve a joint’s capacity to articulate through its range of motion
Category C Here are the activities you could undertake
- Stretches
- Machine based training
- Compound lifts
- Asanas
- Calisthenics
- Plyometrics
- Isometrics
- Exercises that are planned and controlled movement meant to move joints in a fixed and controlled path to create a certain capacity
- Sprinting or other conditoning based tools
Category D Here are the outcomes you produce
- A muscle that can produce more force
- A tendon that is stiffer or displays more laxity
- A joint that can travel through more range with stability and comfort. This involves a whole host of soft tissue including ligaments, mensicus etc.
- A heart that can pump out blood efficiently at different intensities of activity and different types of activities
- Bones that are denser and stronger
- A brain that can quickly produce the necessary movement to produce an outcome
Takeaway
Most people start with category A and never ask the right questions. Brands do not result in outcomes. Brands use some mish-mash of things in Category B and category C to hopefully produce a desirable mix of different outcomes from Category D.
In reality, you need to start with Category D and work your way up.
I hate myself for using the word Category like I am making up a government application form :D