Why we won't chase you
Most gyms are built to chase you. We're not. Our three-strike rule, why conviction beats persuasion, and who our coaching is actually for.
Posts tagged business
Details matter
The hand-laid knurling on our bars, and the machinist who has been laying it down, by hand, since 2016.
I cannot run my gym for ₹18,000 a year
The business of gyms rewards absentees. The business of coaching needs you to show up. They are not the same.
Why we make our own equipment
The question we get asked most: why not just buy it? Control, cost, proportions, durability, and fun.
Why gyms quietly die
Rents, poor retention, coaches who leave with clients. Why I'll never open a second space, and the model we flipped.
An adult sandpit
Not every business wants to change the world. Mine is just somewhere fun to work while paying the bills.
Two events cured me of networking
In 2015 I needed clients, so I went to the parties. Two was all it took to send me back to just coaching.
A reluctant entrepreneur
From a terrified salaried man to a twelve-year-old gym, via one prototype pull-up bar and a well-timed nudge.
The infinite monkey bar, start to finish
A long, honest build log of one machine. 'Made in India' is never quite made in India. Everything is made on Earth.
The most unlikely advantages for a gym
Punctuality, maintenance, pride, no quick bucks. The boring things that quietly turn into a moat.
Mistakes
Sixteen ways I've been conned or screwed up in twelve years of building a gym. We powered through anyway.
The idiot index, applied to barbells
Musk's cost lesson, borrowed for a gym: why I make a stainless barbell for ₹7,500 instead of buying one.