Why we won't chase you
Most gyms are built to chase you. We're not. Our three-strike rule, why conviction beats persuasion, and who our coaching is actually for.
Posts tagged coaching
Strength is a basic capacity
A newspaper finally takes muscle loss seriously — good. But its frailty tests are table stakes, not a finish line. Strength isn't a specialty; it's a baseline for a life with agency.
The most comfortable tool for something uncomfortable
My favourite equipment does one thing really well. Why single-purpose beats the do-everything machine.
An ode to single leg squats
Single-leg work deserves centre stage, not accessory status. More depth, freer hips, and real symmetry.
The neighbourhood aunty's first pull-up
Why do strength coaches chase athletes? There is no fame in an aunty's first pull-up. Only joy.
The last hour of coaching
There will be a final coaching hour someday. A last cue for a last client. The thought terrifies me more than death.
Brands, methods, activities, outcomes
Most people start with the brand and never ask the right question. Start with the outcome and work your way up.
The baggage people carry
Five things clients believe that hold them back, from inherited diabetes to the fear of deep squats.
The most unlikely advantages for a gym
Punctuality, maintenance, pride, no quick bucks. The boring things that quietly turn into a moat.